These measures would all be very helpful, especially during the pandemic, said Greggina. Reducing the physical exchange of cash between customers and staff also helps limit the risk of exposure to the COVID-19 virus. Pertamina is also encouraging cashless payments through the MyPertamina app to streamline payment transactions. Cleaning and disinfecting are also done regularly, from fuel dispensers to toilets and prayer rooms. Its gas station attendants are required to wear masks and gloves, check their body temperatures and maintain safe distance from customers. Pertamina SPBUs have implemented several health protocols. Pertamina SPBU collaborates with the owners of these retail outlets to improve traffic sales and food stalls. Also, Pertamina gas stations sell more than just gasoline or oil, and now provide best quality Wi-Fi as well as prayer rooms and toilets.Ĭonsumers that come and go, as well as those who linger, both benefited from this approach, as it was important for Pertamina to consider other aspects to increase sales as a gas station operator, said Greggina. Pertamina public fuel filling stations (SPBU) recognize that Indonesian consumers require a high level of comfort, so new gas stations should have facilities like mini markets and coffee shops. Apart from offering quality products with the help of technology, it also touches lifestyles. Greggina Talumewo, believed that another reason why Pertamina was ahead of its competitors is because it positioned itself as a one-stop solution. It is not easy for private companies or non-Pertamina fuel retailers to survive and develop because of the five factors above.Īs Pertamina is already well established, it has many advantages in terms of these five factors as well as in its adaptability to change. Lastly, the fifth factor is brand image and consumer loyalty, which spur the development of the domestic gas station business. The fourth factor is the availability of supporting infrastructure, such as storage tanks, logistics and distribution networks.

Pertamina spbu mini